⏹︎ ABOUT
「稿室物所」深諳影像、流行、時尚文化、商業邏輯。專門協助：高端定位品牌，制定策略，解決問題。追求技術工藝、商業性、原創性，給受眾最強的情感連結，不是沉入資訊海中的噪音。成癮：時尚文化、實體書店、藝術、運動文化薰陶所累積觀點與美學基礎。目前積極尋找 Web3.0 , A.I. 產業合作。
合作模式：(1) 專案型 (2) 長期型。 長期合作能節約成本，可以更了解文化、也能節省公司尋找高階人才的成本，更客製化的提供高品質服務。隨時可以啟動或結束。
Beyond the silence, there will always be books.
It’s a side project of my life. Base on the deep reflection of my mind. Besides the reading hobby gives me a period of calm moment, the books also give me a sense of security. Knowledge, slow pacing and a conversation of souls.Design for me is crafting idea to connect with world in a beautiful way and certain purpose from the designer and business strategy.
替自己的低靡的生涯，翻下的新篇章：設立工作室
設立工作室「稿室物所」，是離開創業團隊、翻開的新篇章。大四時，躍躍欲試要在社會追一個名聲，偶然在一個朋友介紹工作下，從宿舍北上見了創辦人，當晚，我們談及了設計與生涯。也是首次在設計形而上，有了目的性的反思。那天不久後，一腳在校園、一腳在創業的夢想，與四位夥伴，一起創立一個以 App 串連的居住社群，並由我負責產品設計、品牌設計，這場馬拉松開跑後於第五年時，離開團隊。調整好心情之後，設立了工作室。
那是不可思議的旅程，更是深刻的錘鍊，與時間賽跑的資源、自我認同的耐心、滿意與未完成的權衡、心理的瓦解與成就感、團隊的熱血與無望。對設計的意義、商業與生涯的理解有了深刻的體悟。
造就了我對設計之於功能性、原創性的追求。替上商業主體帶來最大的價值與影響。以及永遠敬畏市場，探索真實的設計力量、留心自我的創意能量與團隊文化的成型。隨後持續探索文化面、科技面的領域，找回玩心，最愛的一本書《The Creative Act: A Way of Being》
“Zoom in and obsess. Zoom out and observe. We get to choose.”― Rick Rubin, The Creative Act: A Way of Being
⏹︎ CONTACT / New Business
E-MAIL xonxonox@gmail.com
LINE ID shanexuann
LOCATION- Taiwan, New Taipei City
⏹︎ SELECTED CLIENTS
● 高通 Qualcomm (with nbt.STUDIO)
發表會視覺 Summit Slides Design
●啤酒肚釀製 , ELLE 80 Years Anniversary Edition
商品設計 Merch Design
●原子少年2
商品設計 Merch Design
●畢書盡 《Bii WITH YOU》 2025 WORLD TOUR CONCERT
商品設計 Merch Design
●盧廣仲-24春季巡迴演唱周邊
商品設計 Merch Design
●藝人歌手 - 韋禮安、邱鋒澤、陳零九、盧廣仲、畢書盡
商品設計 Merch Design
●FIGHT30 音樂商品零售品牌
品牌重塑 Rebranding
●啤酒肚釀製 , LINE FRIENDS ©LY Corp
2 款商品設計、海報設計 Product Packaging, Poster Design, IP collaboration
●邱鋒澤、陳零九演唱會
週邊設計 Live Concert Merch Design
●URBAN CREW
品牌創意指導與執行 Creative Director, Product Design, Photography
●藝人歌手 - 怕胖團、旺福
商品宣傳影片 Reels Production
●SAOBAO 販賣機
商品外觀設計 Packaging Designer
● 盧廣仲-23春季巡迴演唱周邊
商品設計 Merch Design
●ALL IN 5 PRINCE 演唱周邊
商品設計 Live Concert Merch Design
●炎亞綸2022, 炎宇宙演唱會
商品設計 Live Concert Merch Design
●盧廣仲, 11週年演唱會
商品設計 Live Concert Merch Design
I founded my studio, as the next chapter following the conclusion of a five-year journey.
One evening during my senior year of college, while my friends were still enjoying their carefree days, I traveled north from my dorm to meet someone I had been introduced to—the founder of a company. That night, we discussed design and career paths. Not long after, we co-founded a residential community connected through an app, where I was responsible for product and brand design. In the fifth year, I left the team.
It was an incredible journey and a crucial forging process in my career—one of racing against time and resources, balancing self-identity with patience, negotiating between satisfaction and unfinished business, and experiencing both psychological breakdowns and moments of accomplishment. This experience gave me profound insights into the meaning of design, the intersection of business and career, and ultimately shaped my relentless pursuit of functionality and originality in design—creating the greatest value and impact for businesses.
“Zoom in and obsess. Zoom out and observe. We get to choose.”― Rick Rubin, The Creative Act: A Way of Being
⏹︎ SERVICE
品牌識別 Branding
商品設計 Product Design
視覺設計 Visual Design
周邊商品 Merch Design
包裝設計 Packaging Design
時尚類型 Fashion Category
View on Behance
Client - FIGHT30
Project - Logotype of Merch 畢書盡
《Bii WITH YOU》 演唱會商品設計
Merch -
Tee, Cap, Toy, Light, Poster
Result
Enhance the value of the performance, generate revenue, and foster a stronger emotional connection between fans and the artist. Making significant impact on at least 5,000 people in the concert and 188,000 fans on line.
Project details
Client - FIGHT30
Project - Merch Design 《原子少年2》
演唱會商品設計
Merch - Playing Card
The design of the packaging and card backs draws inspiration from the stage's structural elements and lighting, transforming the emotional memories and energy of the performances into merchandise. The inclusion of all 54 artists as the card faces elevates the collectible value, showcasing high commercial appeal through its playability, entertainment, and artistic qualities.
Result
Enhance the value of the performance, generate revenue, and foster a stronger emotional connection between fans and the artist. Making significant impact on at least 3,100 people in the concert and 75,000 fans on line.
Project details
Client - TSAI’S ACTRUAL BREWING
Project Introduction
Tsai’s 2021 Vintage Ale
Port Barrel Aged Oud Bruin
Results
This wine is the winery's annual release, featuring flavors developed through extended barrel aging, akin to fine red wine. Positioned at a higher price point, its label design and packaging details deliver an elevated sense of luxury. It aims to leave a lasting impression on consumers while driving revenue growth for the company.
Project details
Client - FIGHT30
Project Introduction
Rebranding a music merchandise retailer serving over 100 artists domestically and internationally, redefined through a brand transformation to convey a more professional, sleek, confident, and stylish image.
Results
This evolution fosters stronger collaborations with corporate partners, earns greater recognition from artists, and secures more merchandise retail commissions.
Project details
Client - Roxy66
Project Introduction
Brand Identity, Invitation design
Results
An invitation design with powerful visuals and memorable elements, sparking curiosity among distinguished invitees and amplifying reach through word-of-mouth.
Project details
Client - FIGHT30
Project Introduction
2022 AARON YAN LIVE TOUR MERCH DESIGN, Taiwan Artist Concert Merch
T-shirt/ raincoat/ stickers/ whistle/ cap/ flashlight/ poster / pin
Artist- Aaron Yan
Results
We combine different aspect of the merch value.We try to make it fun ,memorable, meaningful and also fit the artist and the concept of concert.
Project details
Client - ©Beer Cap Studio
Project Introduction
Calendar design for crowdfunding.
Results
The crowdfunding campaign raised NT$579,956 with the support of 621 backers.
Project details
Client - FIGHT30
Project Introduction
Assisted Taiwanese artists Qiu Fengze and Chen Lingjiu with designing concert merchandise. Extended the concert visuals to highlight the core concept of "LOVE GAME."
Results
Strengthened fan connections, creating high-value, memorable merchandise for the audience. Generated revenue while achieving a win-win situation for the brand and its audience. Making significant impact on at least 10,000 people in the concert and 948,000 fans on line.
Project details
Client - CHU CHENG Design Co., Ltd
Project Introduction
CHU CHENG Design / Interior design Company Brand Identity Design
Results
The leading interior design firm in Taiwan communicates with a discerning clientele, ensuring that meticulous design extends into every detail. A strong brand identity leaves a lasting impression on homeowners who resonate with the brand, enhancing professionalism, increasing conversion rates, and building trust.
Project details
Client - URBAN CREW
Project Introduction
Art Director for the company
Brand design,
Strategy,
Product design,
Website,
packaging,
photography
Results
Transforming a traditional industry into a brand with loyal followers, shifting millions in crowdfunding revenue to its own official website. By establishing a clear brand positioning and attracting the right audience, the brand has successfully increased profit margins while continuously challenging Taiwan's conventional perception of loungewear and homewear. Recently, it secured a high-profile Taiwanese sports star as its brand ambassador, aggressively expanding its presence and evolving into the most captivating brand—generating revenue beyond expectations.
Project details
Client - SAOBAO
Project Introduction
Phone wrapping service
Results
Amid the global wave of mechanization, automation, and intelligence, the emergence of the automatic phone screen protector machine was inevitable. Designed with the most eye-catching vending machine aesthetics, it seamlessly converts both physical and online traffic into machine users, creating the trendiest and most engaging screen protector application experience.
Project details
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